The purpose of asset management is to increase value while also reducing risk. To put it another way, the first inquiry is about the client’s risk tolerance. A retiree living off of a portfolio’s income, or a pension fund administrator in charge of retirement funds, is (or should be) risk-averse. A young individual, or anyone who is daring, may desire to try their hand at high-risk investing.
The asset manager’s job is to figure out which investments to make and which to avoid in order to achieve the client’s financial goals while staying within the client’s risk tolerance. Stocks, bonds, real estate, commodities, alternative investments, and mutual funds are some of the more well-known options.
The asset manager is required to do extensive research utilizing macro and microanalytical methods. This includes a statistical study of current market trends, audits of business financial documentation, and anything else that will help the firm achieve its stated aim of asset appreciation for clients.